NBA Strategy + Redesign
The NBA looked to update their multi device UX strategy
Date: December 22, 2017
Client : NBA, Turner Sports
The NBA + Turner Sports needed a re-imagining of the complete connected ecosystem. My team came on board and built the UX strategy and design of the complete ecosystem. This included the responsive site, mobile applications, Design System creation and 10-foot designs for AppleTV, Roku, and a variety of OTT devices.
Researched and interviewed usage statistics and conducted in person user interviews to understand the multitude of use cases from casual sports viewers to advanced and dedicated basketball junkies.
Working with the already established design team, our team took a multi-faceted approach to UX strategy including:
- Feature Prioritization
Strategy, Prototyping, Design, Design System and user testing