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That’s “Wolfe,” with an E

Hello there,

Currently, I am a UX Lead at 84.51°, the data and analytics arm of Kroger, the nation’s largest grocery store chain. Our products help brands understand their customers, and connect them with the products they love. I am passionate about connecting global communities through design. as a member of the global board of directors with the World IA Day.

For nearly 20 years, I have been fortunate to design innovative digital experiences for many of the world’s most recognizable brands. With a passion surrounding design of the connected world, I speak, teaches and consults around the country on the intersection of design and technology. From the NBA and Coca-Cola to Delta Airlines my designs are found on numerous connected products and large screen formats including kiosks and OTT devices to chat bots, AI and voice interfaces.

When not building top notch experiences, I can be found drinking dark coffee, making a perfect Old Fashioned and playing with my two young daughters, my fabulous wife and a Sheepadoodle named Theodore Roosevelt.

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