NBA Strategy + Redesign
Date: December 22, 2017
Client : NBA, Turner Sports
The NBA + Turner Sports needed a re-imagining of the complete connected ecosystem. My team came on board and helped with the UX strategy and design of the complete ecosystem. This included the complete responsive site, mobile applications and 10 foot designs for AppleTV, Roku, etand a variety of OTT devices.
Strategy, Prototyping, Design, Style guide creation and user testing